Fall Fashion

My skin has cleared, my anti-humidity hair products stored away, and leaves have started their descent to their cyclical yearly death – fall is finally back. I’ve missed my favorite season so much, and we’ve decided to roundup a few affordable fall fashion pieces. The affordability is only for people who agree that goop products are reasonably priced, like ourselves.

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Do You Care About “care/of”?

We care about our health here at #basicisalifestyle, but only if that healthy image will fit with our Insta aesthetic. If you’re not going to bring the packaging and/or help me fake a wealthy lifestyle I can’t afford to keep up with, then frankly, we’re not interested. This is where care/of comes in. It’s vitamins that look very chic and expensive, without being expensive. It’s almost like that sentence served no purpose with the setup I just wrote…almost.

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Latte to the Trend: Matcha

This is the start of something new. A new series that is. Sometimes we’re late to a trend. Whether we just didn’t care enough to actually try something out or, wait, usually we just don’t care enough. So to start off this new series, we went to Cha Cha Matcha at their semi-new location in Midtown. Cha Cha Matcha has been plaguing your Insta feeds for around a year now and it’s safe to say we are late to the matcha trend. Continue reading

Apps on a Budget

Sarah and I were finally reunited for a brief 24 hours this past day, so our post is late again. Feel free to drag us in the comments if you feel so inclined. As we wanted to chill and spend time with one another, we also realized we’re both broke AF. Naturally, we turned to the millennial saving grace: Trader Joe’s. We wanted appys (appetizers for you uncultured folk) on a budget, whilst enjoying the pleasant NYC scenery.  I, for one, love drinking rose under the constant threat of getting shat on by a flock of pigeons.

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Your Basic Guide To Rosé

We all know about, and most likely love drinking it. We’re talking about rosé. But, do we really know what we are ordering (or buying) when we drink rosé? Probs not. Here at basic is a lifestyle, we think it’s important to be basic, but with some class/knowledge. Don’t worry though, we’ve done all the groundwork for you. Here’s our list of perfectly basic rosé to get you through the rest of summer, and maybe some of the fall.

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Summer Looks For Daytime Drunkenness

Special Sarah Announcement: I had to swallow my pride and finally put myself on the blog. So be kind. Please.

Editor’s note: Sarah’s shoes ARE very cute! She got them after me, thanks.


Summer is in full swing and ever since it has been above 75 degrees we’ve only been focused on one thing, day drinking. Day drinking is the best, you get to take cute pics without worrying about lighting, all your favorite food places are still open for drunchies, and your ex gets to see you blackout throwing up on the subway platform on his way home from work. The only real negative is trying to figure out what to wear during summertime day drinking because it’s going to get messy, but like, your insta story needs to be cute ya know?

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Basic Pool Day Essentials

If you live on the East Coast like us, then you know, it’s hot as fuck. Not like cute California hot. Gross. Humid. Sweat dripping in places that even your boyfriend doesn’t touch hot. So the best way to escape is to finesse your rich friend and use their pool to cool down of course! Packing for an insta ready pool day can be tough work, I mean like what are you even going to drink your rosé in??? Don’t worry- we’ve got a handy little graphic for you!

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