Latte to the Trend: Matcha

This is the start of something new. A new series that is. Sometimes we’re late to a trend. Whether we just didn’t care enough to actually try something out or, wait, usually we just don’t care enough. So to start off this new series, we went to Cha Cha Matcha at their semi-new location in Midtown. Cha Cha Matcha has been plaguing your Insta feeds for around a year now and it’s safe to say we are late to the matcha trend.

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Their menu is almost annoyingly simple. Like, what are they hiding? I just don’t trust simple menus after my first time at In-N-Out in 2004 without knowing about the secret menu. I ordered a matcha latte, and when the barista asked what kind of milk I wanted I think she died a tad when I said I only wanted normal milk. Can you imagine? Someone walking into your store with a leather backpack and they don’t fit their stereotypical order? I can’t tell whether I failed myself here or rose above some stereotypes. I also decided to grab a matcha cronut. I don’t know why. I’m not a huge fan of sweets, but maybe it’s my punishment for not getting a weird type of milk. IDK.

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Sarah ordered matcha with water. She said she liked it, and also that matcha made her feel like she had ten cups of coffee. Which is fair because of matcha, while matching your insta aesthetic, is caffeinated enough to give an eighty year the drive to twerk. Lol, twerking, remember that year long period when white people thought they could twerk but really they were just giving their chiropractors a shit-ton of business. BACK TO MY CRONUT THO. I think I shotgunned it. It was a hazy moment. I don’t remember. I just know I don’t have any regrets.


So, we loved being late to the trend and thoroughly encourage you to support your local matcha cafe. Like, look how great this place will look on your insta?

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